Abstract
Corona pandemic resulted in huge burden on health care service sectors. Although pharmaceutical is the one of the largest industry in the world and predominant in health care services yet sudden outbreak of disease has questioned our ability of fighting back. The people across the globe have become more aware regarding health and wellness, hence they looking for other natural, reliable, affordable and available options. The nutraceuticals or functional foods are expected to have various health benefits and people are looking for more advance nutraceuticals for better immunity. An intensive exploratory study was conducted in one of the most reputed Banerjee s Clinic located at Khamtarai region, Raipur, Chhattisgarh where 237 female participated in the questionnaire survey. The study result revealed that majority of women (52%) age 34-41 years use neutraceuticals for better health and to boost their immunity. Furthermore, the females who are working both public and private sectors and are financially independent are aware of health benefits of nutraceuticals/functional foods and spend on nutraceuticals for overall wellness. Moreover, the women preferred tablets form of nutraceuticals rather than powder or liquid form as mode of consumption.The study further shows that women who are professionals prefer to take daily functional foods or nutraceuticals for good health, immunity and beauty.
Author Contributions
Copyright© 2022
Banerjee Bhattacharya Mayuri.
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Competing interests The authors have declared that no competing interests exist.
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Results
The socio-economic profile of the female patients was distribution as per the age, education, occupation and income. In the questionnaire survey 237 women participated in the survey conducted in Banerjee’s clinic Raipur, Chhattisgarh. The majority of the participants were young age 26-33 years (41%) and 34-42 years (52%), furthermore, 5% of them belong to age category 18-25 years and only 2% age between 42-49 years. In this current survey majority of them were with graduation and post-graduation degree (88%), moreover, about 12% of the respondent had Ph.D. The education play very significant role in creating awareness and also knowledge is significant factor to assess consumer’s perception on different aspects. A significant proportion respondent were professional (42%), similarly, equal proportion of respondent were student and homemaker (17% respectively), whereas 22% of respondent are working at private or government centers and 2% were self-employed. Additionally, about 51% respondent had per month income less than 25000 rupees. Furthermore, only 28 % earn above 35000 rupees per months. In the current research study the responded nutraceutical product various types was also assessed. The Nutraceuticals are widely consumed for various purpose for maintaining health and wellbeing. Statistically significant χ2 test and Pearson’s correlation test (p-value = 0.00, r=0.001) CI=95%, 5% error Statistically significant χ2 test and Pearson’s correlation test (p-value = 0.002, r=0.000) CI=95% & 5% error
Socio-economic Profile
Sub Categories
N (%)
Age (in Years)
18-25
12(5)
26-33
97(41)
34-41
123(52)
42-49
5(2)
Above 49
-
Education
No Formal Education
-
High School
-
Undergraduate
-
Diploma
-
Graduate/Post Graduation
209(88)
PhD
28(12)
Occupation
Home Maker
41(17)
Student
41(17)
Professional
100(42)
Employed (Private)/(Government)
50(22)
Self Employed
5(2)
Retired
-
Income (Rupees/Month)
Below 15000
45(19)
16000-25000
76(32)
26000-35000
45(19)
36000-45000
26(11)
46000 and above
45(19)
Age (in Years)
Yes
No
Total
18-25
3%
2%
5%
26-33
29%
12%
41%
34-41
45%
7%
52%
42-49
2%
-
2%
Total (%)
79%
21%
100%
Home maker
12 %
5%
17%
Student
14%
3%
17%
Professional
33%
9%
42%
Employed (Private)/(Government)
19%
4%
22%
Self-Employed
2%
-
74%
79%
21%
100%
Conclusion
People across the globe has become more aware and health conscious and looking for other natural, reliable, affordable and available options. The nutraceuticals or functional foods are expected to have huge business in coming years. The current study focus to assess the consumer behaviour on nutraceutical/functional food use, health benefits, immunity against diseases espeically related to immunity against corona. Further study also assessed the female consumer‘s behaviour and preferences realted to nutraceutical or functional foods. In the present study, the majority of the paticipants (70%) are aware of the various nutraceutical products that are available in the markets. Furthermore, respondent use nutraceutical products on daily basis as they are beneficial for general health, wellness and also enhance the immunity. Beside this due to Corona pandemic people are more cautious about their health. The larger majority of respondent (67%) responded that nutraceuticals boost immunity and provide immunity against corona virus infection. Additional, the respondent preferences on nutraceutical product consumption form on daily basis it was found that significant proportion of participants (34.6 %) consume nutraceuticals in form of tablet and powder it’s clear that people like to have tablets, powder and liquid form to products for consumption on daily basis. Moreover, health drinks, energy drinks, protein powders, other health powders that can be consumed with milk are very popular among the consumers. In the study a considerable proportion of respondent (32.4%) prefers nutraceutical probiotics (milk or yoghurt) on regular basis. The most popular nutritional and healthy breakfast is cornflakes with added minerals, Iron and Vitamins. Furthermore, yoghurts are the most popular among prebiotics and also available in different flavors is the most readily available product in supermarkets. The nutraceuticals are widely consumed for various purpose for maintaining health and wellbeing. The majority of the respondent (35%) uses nutraceuticals for general wellness, whereas 17% consume nutraceuticals for vitamin supplements. In the research project it was found that majority (38%) of the respondents use nutraceuticals by suggestions from friends and their family. In the current research project different the socio-economic variables such as age, gender, income and occupation were cross linked with other variable like consumer preference related to use of nutraceutical or functional foods, health benefits of nutraceuticals, nutraceuticals boost immunity and help to fight corona disease. However, further the more research is required in the emerging demands of nutraceuiticals among the female at all age group. Women in the ongoing pandemic are exploring better health supplements to boost immunity and preserve general wellbeing.