International Journal of Coronaviruses

International Journal of Coronaviruses

Current Issue Volume No: 4 Issue No: 4

Research-article Article Open Access
  • Available online freely Peer Reviewed
  • Emerging Demands Of Nutraceuticals (Functional Foods) Among The Women During Pandemic: An Intensive Exploratory Study

    1 Bio Renesis is biotech health tech company working for nutraceuticals and health care services  

    Abstract

    Corona pandemic resulted in huge burden on health care service sectors. Although pharmaceutical is the one of the largest industry in the world and predominant in health care services yet sudden outbreak of disease has questioned our ability of fighting back. The people across the globe have become more aware regarding health and wellness, hence they looking for other natural, reliable, affordable and available options. The nutraceuticals or functional foods are expected to have various health benefits and people are looking for more advance nutraceuticals for better immunity. An intensive exploratory study was conducted in one of the most reputed Banerjee s Clinic located at Khamtarai region, Raipur, Chhattisgarh where 237 female participated in the questionnaire survey. The study result revealed that majority of women (52%) age 34-41 years use neutraceuticals for better health and to boost their immunity. Furthermore, the females who are working both public and private sectors and are financially independent are aware of health benefits of nutraceuticals/functional foods and spend on nutraceuticals for overall wellness. Moreover, the women preferred tablets form of nutraceuticals rather than powder or liquid form as mode of consumption.The study further shows that women who are professionals prefer to take daily functional foods or nutraceuticals for good health, immunity and beauty.

    Author Contributions
    Received Oct 03, 2022     Accepted Oct 08, 2022     Published Oct 13, 2022

    Copyright© 2022 Banerjee Bhattacharya Mayuri.
    License
    Creative Commons License   This work is licensed under a Creative Commons Attribution 4.0 International License. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

    Competing interests

    The authors have declared that no competing interests exist.

    Funding Interests:

    Citation:

    Banerjee Bhattacharya Mayuri (2022) Emerging Demands Of Nutraceuticals (Functional Foods) Among The Women During Pandemic: An Intensive Exploratory Study International Journal of Coronaviruses. - 4(4):1-10
    DOI 10.14302/issn.2692-1537.ijcv-22-4338

    Results

    Result

    The socio-economic profile of the female patients was distribution as per the age, education, occupation and income. In the questionnaire survey 237 women participated in the survey conducted in Banerjee’s clinic Raipur, Chhattisgarh. The majority of the participants were young age 26-33 years (41%) and 34-42 years (52%), furthermore, 5% of them belong to age category 18-25 years and only 2% age between 42-49 years. In this current survey majority of them were with graduation and post-graduation degree (88%), moreover, about 12% of the respondent had Ph.D. The education play very significant role in creating awareness and also knowledge is significant factor to assess consumer’s perception on different aspects. A significant proportion respondent were professional (42%), similarly, equal proportion of respondent were student and homemaker (17% respectively), whereas 22% of respondent are working at private or government centers and 2% were self-employed. Additionally, about 51% respondent had per month income less than 25000 rupees. Furthermore, only 28 % earn above 35000 rupees per months. Table 1 below illustrated socio-economic profile of the female respondents.

    Socio-Economic Profile of Respondent (N=237 Total number of respondent)
    Socio-economic Profile Sub Categories N (%)
    Age (in Years) 18-25 12(5)
    26-33 97(41)
    34-41 123(52)
    42-49 5(2)
    Above 49 -
    Education  No Formal Education -
    High School -
    Undergraduate -
    Diploma -
    Graduate/Post Graduation 209(88)
    PhD 28(12)
    Occupation Home Maker 41(17)
    Student 41(17)
    Professional 100(42)
    Employed (Private)/(Government) 50(22)
    Self Employed 5(2)
    Retired -
    Income (Rupees/Month)  Below 15000 45(19)
    16000-25000 76(32)
    26000-35000 45(19)
    36000-45000 26(11)
    46000 and above 45(19)

    Figure 1 illustrates respondent preferences on nutraceutical product consumption form on daily basis it was found that significant proportion of participants 34.6 % consume nutraceuticals in form of tablet and powder whereas, 23.1% consume nutraceuticals as liquid form and 19.2% and 11.5% consume nutraceuticals as beverages and capsule form, thus from data it’s clear that people like to tablets, powder and liquid form to products for consumption on daily basis. Moreover, health drinks, energy drinks, protein powders, other health powders that can be consumed with milk are very popular among the consumers. Figure bellows show the percentage of respondent consuming various form of nutraceuticals or functional food.

    In the current research study the responded nutraceutical product various types was also assessed. The figure 2, shows that a considerable proportion of respondent (32.4%) prefer nutraceutical pre and probiotics (milk or yoghurt) on regular basis. Furthermore, the equal proportion of respondent (20.6%) of participant’s consumer nutraceutical or functional food as herbal base, vitamins as well as cereals and grain. The most popular nutritional and healthy breakfast is cornflakes with added minerals, Iron and Vitamins. Furthermore, yoghurts is the most popular among prebiotics and also available in different flavors are the most readily available product in supermarkets. Additionally, some of respondent also (5.8%) use prebiotics nutraceuticals. Figure 2 below shows the proportion of various kinds of nutraceutical/functional food supplements purchase by the consumers.

    Nutraceuticals are widely consumed for various purpose for maintaining health and wellbeing. Figure 3 showed that the majority of the respondent (35%) uses nutraceuticals for general wellness, whereas 17% consume nutraceuticals for vitamin supplements. Significant proportion of respondent uses nutraceuticals and functional foods for weight management and strengthens the immune system (13% each). Furthermore, 10% use nutraceuticals for promoting digestive system and gut health especially probiotics foods such as yoghurt or butter milk are very good for intestinal flora. Similarly, 8% use nutraceuticals as energy booster for instance, energy drinks after exercise and gym with low calories. In addition equal proportion of respondent (2%) use nutraceuticals as skin care (bathing milk cream and Vitamin E rich cream) and healthy snacking likes Nutri Bar with peanuts, and other dry fruits.

    Nutraceuticals /Functional Foods Form consume on daily basis (n-237) Various types of Nutraceutical/Functional food supplements preferred by the customers (N=237) Consumer preferences on Nutraceutical/Functional Food Products (N=237)

    Table 2 shows association between age and nutraceuticals /functional food products use. Majority of the respondent belongs to age group 26 to 33 years (41%) and 34-41 years (52%). Out of 41% between ages 26-33 years 29% use nutraceutical products. Similarly of 52 % age 34-41 years 45% uses nutraceuticals or functional food products. However, small proportion of the participants 18-25 years (5%) wherein, 3% use nutraceuticals. Moreover, 2% were between age 42-49 years and all of them prefer using nutraceuticals. Statistical test like chi square test (χ2 test) and Pearson’s correlation test is conducted to check the relevance of the data and to find out the strength of association and correlation between the different set of variables. Statistical test is significant it the p value is less than 0.05 at 95 % confidence interval with 5% allowable marginal error. In this χ2 test and Pearson’s correlation test (p-value = 0.00, r=0.001) CI=95%, 5% error. Hence there is strong association between age and nutraceutical products use.

    Table 3 shows association between occupations and nutraceuticals/functional food products use. Majority of the respondents are professional (42%) of which 33% of the professional use nutraceutical or functional foods. Similarly 22% of respondents were in private or government employment of which 19% use nutraceuticals. Likewise, 17 % were home maker wherein majority (12%) of them uses nutraceuticals and among students out of 17% a significant proportion (14%) uses nutraceuticals. Furthermore, in the study only 2% were self- employed and all of them use nutraceuticals. Statistical test like chi square test (χ2 test) and Pearson’s correlation test is conducted to check the relevance of the data and to find out the strength of association and correlation between the different set of variables. Statistical test is significant it the p value is less than 0.05 at 95 % confidence interval with 5% allowable marginal error. In this χ2 test and Pearson’s correlation test (p-value = 0.002, r=0.000) CI=95% & 5% error. Hence there is strong association between occupation of the participants and nutraceutical products use.

    Association between age and nutraceuticals/functional food products use(N=237)
    Age (in Years) Yes No Total
    18-25 3% 2% 5%
    26-33 29% 12% 41%
    34-41 45% 7% 52%
    42-49 2% - 2%
    Total (%) 79% 21% 100%
    Association between occupations and nutraceuticals/functional food products use(N=237)
    Occupation Yes N (%) No N (%) Total N (%)
    Home maker 12 % 5% 17%
    Student 14% 3% 17%
    Professional 33% 9% 42%
    Employed (Private)/(Government) 19% 4% 22%
    Self-Employed 2% - 74%
    Total (%) 79% 21% 100%

    Conclusion

    Conclusion

    People across the globe has become more aware and health conscious and looking for other natural, reliable, affordable and available options. The nutraceuticals or functional foods are expected to have huge business in coming years. The current study focus to assess the consumer behaviour on nutraceutical/functional food use, health benefits, immunity against diseases espeically related to immunity against corona. Further study also assessed the female consumer‘s behaviour and preferences realted to nutraceutical or functional foods. In the present study, the majority of the paticipants (70%) are aware of the various nutraceutical products that are available in the markets. Furthermore, respondent use nutraceutical products on daily basis as they are beneficial for general health, wellness and also enhance the immunity. Beside this due to Corona pandemic people are more cautious about their health. The larger majority of respondent (67%) responded that nutraceuticals boost immunity and provide immunity against corona virus infection. Additional, the respondent preferences on nutraceutical product consumption form on daily basis it was found that significant proportion of participants (34.6 %) consume nutraceuticals in form of tablet and powder it’s clear that people like to have tablets, powder and liquid form to products for consumption on daily basis. Moreover, health drinks, energy drinks, protein powders, other health powders that can be consumed with milk are very popular among the consumers. In the study a considerable proportion of respondent (32.4%) prefers nutraceutical probiotics (milk or yoghurt) on regular basis. The most popular nutritional and healthy breakfast is cornflakes with added minerals, Iron and Vitamins. Furthermore, yoghurts are the most popular among prebiotics and also available in different flavors is the most readily available product in supermarkets. The nutraceuticals are widely consumed for various purpose for maintaining health and wellbeing. The majority of the respondent (35%) uses nutraceuticals for general wellness, whereas 17% consume nutraceuticals for vitamin supplements. In the research project it was found that majority (38%) of the respondents use nutraceuticals by suggestions from friends and their family.

    In the current research project different the socio-economic variables such as age, gender, income and occupation were cross linked with other variable like consumer preference related to use of nutraceutical or functional foods, health benefits of nutraceuticals, nutraceuticals boost immunity and help to fight corona disease. However, further the more research is required in the emerging demands of nutraceuiticals among the female at all age group. Women in the ongoing pandemic are exploring better health supplements to boost immunity and preserve general wellbeing.

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